Press

ioWhey Protein Launches in Brazil with Nutrata Sports nutrition products continue to see increased demand around the world, with Brazil emerging as one the fastest growing markets for nutritional supplements. Among the few top brands in Brazil, Nutrata stands alone in its pursuit of innovation with...

ioLeucine Debuts with 160% Greater Bioavailability Consumers are more discerning than ever before and demand products that deliver optimized performance. With this new focus, leucine has skyrocketed in popularity both as a standalone product and as an added boost to other nutritional supplements including protein powders....

io naturally fixes plant protein’s low bioavailability Choosing the best protein powder has always been an exercise in compromise for consumers. Animal-based proteins provide the highest quality nutrition but their production can be harmful to the environment. Dairy production alone is still responsible for 3% of...

Supported by John Cena, ioWhey Protein launched at Walmart by Performix.  ioWhey Protein, the leader in protein bioavailability, has officially launched in Walmart stores throughout the United States. In partnership with Performix, ioWhey Protein is proud to be supported by John Cena as it continues to...

ioWhey Protein, the leader in protein bioavailability, is transforming how consumers feel about supplement companies and the products that they use. Brands using ioWhey Protein observed 55% greater social media engagement for their io posts than for posts featuring other products, including over 68% more...

Plasma Nutrition is excited to have been named Startup of the Year at the 2019 NutraIngredients USA Awards, sponsored by Dupont. The NutraIngredients USA Awards is the premier awards program in the United States recognizing innovation and leadership throughout the food and nutrition industry. The...

Plasma Nutrition ioWhey, the market leader in protein bioavailability, is now available as certified USDA Organic. Brands looking to deliver high quality organic products to their customers can now benefit from the increased absorption found only in ioWhey Protein. Available with an Accredited Certifying Agent...

Plasma Nutrition ioWhey is now available as NSF Certified for Sport, continuing the company’s commitment to the highest quality ingredients for all customer goals. NSF International’s Certified for Sport program builds on the dietary supplements standard and helps athletes make safer decisions when choosing sports...