ioWhey Protein Launches in Brazil with Nutrata

ioWhey Protein Launches in Brazil with Nutrata

ioWhey Protein Launches in Brazil with Nutrata

Sports nutrition products continue to see increased demand around the world, with Brazil emerging as one the fastest growing markets for nutritional supplements. Among the few top brands in Brazil, Nutrata stands alone in its pursuit of innovation with a unique focus on bringing the best nutrition technology to Brazilian consumers. Plasma Nutrition is proud to announce that Nutrata is now the first international partner for io technology. With the successful launch of Nutrata Plasma ioWhey in stores and online, Brazilans now have access to the best whey protein available wherever they shop. 

The team at Nutrata is excited to bring this technology to their customers. “We are honored to exclusively present and bring to Brazil the industry’s greatest innovation of the last 23 years, one of the greatest technological advances in nutrition – Ingredient Optimized,” noted MMC Group and Nutrata CEO, Charles Formigari. “Ingredient optimization is one of the most revolutionary efforts we’ve seen in the food industry, and its main objective is to provide consumers the best nutrition possible. It allows the body to optimize food’s own nutrients by enhancing digestibility. This innovative and safe technology has now been applied to whey protein, thus giving rise to the new generation of whey protein. ioWhey.” Nutrata ioWhey Protein is available online and in-stores beginning June 29th. 

Co-Founder Steve Motosko has been anticipating the Nutrata ioWhey launch. “We knew that in the early stages of this technology we would first have to focus on our home market. But io technology was designed to serve the greatest number of consumers possible and deliver the best whey protein, pea protein and nutrition platform to anyone seeking to optimize their life. We worked hard to ensure this technology was ready for launch on an international scale and this partnership with Nutrata represents another major milestone for Ingredient Optimized.”

About Plasma Nutrition

Plasma Nutrition is a tech startup with the mission to unlock the full potential of the food we eat to improve health outcomes. Plasma Nutrition’s ingredient processing technology, called Ingredient Optimized® (patent pending), includes a specifically-designed hardware platform and an innovative food transformation process used to create ioWhey Protein, a leader in protein bioavailability.

For more information please visit or contact Chris Flynn-Rozanski.

Email: [email protected]