ioWhey Protein by Ingredient Optimized Launches in Costco Wholesale

ioWhey Protein by Ingredient Optimized Launches in Costco Wholesale

ioWhey Protein by Ingredient Optimized Launches in Costco Wholesale

Ingredient Optimized is the first technology-backed protein sold at the world’s second largest retailer

New York, NY – December 6, 2021 – 10:00 am ETIngredient Optimized (io), a patent-pending biotechnology company dedicated to improving the taste and quality of protein powder, today announced that Performix ioWhey Protein has officially launched with Costco throughout the United States. In partnership with Performix, ioWhey is a high quality, absorption enhanced protein powered by io’s patent-pending technology that is designed to deliver optimal nutrition, maximum physical results, and great taste.

Clinically backed by ten human trials and more than five years of research and development, ioWhey Protein is 125% as effective as supporting training-induced changes in muscle and body fat as unaltered Whey Protein Isolate, and increases total essential amino acid absorption by up to 123% more than consuming unaltered whey protein alone. Founded in 2015, io has developed technology to increase the absorption of protein products by the body for maximum results and improved health outcomes, dramatically improving the performance of protein products utilized by weight lifters and the elderly alike.

“Launching in Costco is a significant milestone for io, as we continue to bring our technology and products to consumers at scale in the U.S.,” said Chris Flynn-Rozanski, co-founder and CEO. “As a technology-first company, we’re proud to empower nutrition companies that share our vision, like Performix, to create protein products backed by science that deliver optimal nutrition and results to increasingly-educated consumers that truly care about what products they are exposing themselves to.”

Incorporating the io isolate into protein products improves the amount of protein that bodies can absorb, and increased absorption leads to improved overall results that include:

  • Reduced stomach discomfort. io’s protein is more easily digested by the body resulting in 46% reduced stomach discomfort. 
  • Validated Safety. Safe and compliant, io’s products are confirmed by the leading FDA legal firm in the USA to maintain GRAS status. 
  • Improved Taste. io is a technologically improved protein ingredient, made without the hydrolysis process, creating higher quality ingredients and better-tasting protein. 
  • Clean Label. Higher quality ingredients make for a higher quality end product. Io does not incorporate any 3rd party ingredients.

 “The Performix team is thrilled to bring our revolutionary ioWhey protein to Costco. It’s not often that you can say a supplement is truly game changing, but when it’s clinically backed by seven human trials and over five years of research and development, there just isn’t any other way to describe it,” said Kris Soder, CEO of Performix. “Because ioWhey is more bioavailable than standard whey protein isolate, you get the benefits of 30 grams of standard whey isolate from just 22 grams of ioWhey, without sacrificing taste or texture. We look forward to introducing this incredible protein to Costco and its loyal shoppers.”

Also available in Walmart, ioWhey Protein’s Costco debut marks the product’s availability in the world’s two largest global retailers. ioWhey products can also be found at GNC, The Vitamin Shoppe, Amazon, Vitamin World, and Jet. ioWhey Protein is available at Costco in an all new 54 serving container of Fruity Cereal flavor. For a list of all io products and availability, visit

About Performix:

PERFORMIX® is on a mission to support and energize our customers’ lives both inside and outside of the gym. Firmly dedicated to product innovation, our team of industry veterans assures that our products deliver on their claims. High performing people deserve high performing products. All of our products are ingredient optimized and backed by the latest scientific research. They achieve results and that is why our community has put their trust in us since 2014.

About Ingredient Optimized:

Ingredient Optimized is a biotechnology company focused on improving the quality of protein and overall nutrition through their Ingredient Optimized technology. When their io isolate is a component ingredient, protein products are able to deliver superior protein absorption by the body, reduced stomach discomfort, and improved taste. Backed by scientific research and clinical trials, the io technology is able to improve health outcomes for the protein-deficient elderly and bodybuilders alike.

For more information please visit or contact Chris Flynn-Rozanski.

Email: [email protected]