ioWhey Protein™ Brings Enhanced Bioavailability to Protein Powder, Launches Nationwide at The Vitamin Shoppe

ioWhey Protein™ Brings Enhanced Bioavailability to Protein Powder, Launches Nationwide at The Vitamin Shoppe

This is the first protein powder available featuring the patent-pending Ingredient Optimized® technology, designed to enhance ingredient bioavailability and increase the presence of amino acids in the bloodstream.

Plasma Nutrition is excited to announce the launch of a groundbreaking new protein powder, ioWhey Protein, now available nationwide in-store and online exclusively at The Vitamin Shoppe. This is the first protein powder supplement to feature the benefits of Ingredient Optimized technology, which has been in development for over five years and is backed by several clinical trials.

Launched in partnership with Performix, ioWhey Protein is debuting with exciting new claims, allowing customers to see the same benefits from only 22g of ioWhey Protein as they would from 30g of Standard Whey Protein Isolate, at only 100 calories per serving. The Vitamin Shoppe is the exclusive retail launch partner for ioWhey Protein, their first product to feature Ingredient Optimized technology. “We’re thrilled to see ioWhey launch as a Vitamin Shoppe exclusive,” says Plasma Nutrition Co-Founder Chris Flynn-Rozanski. “Their stores do an incredible job of educating customers about everything new in health and nutrition, making them an ideal retail partner for such an innovative product. Our technology is leading the way in bioavailability, and this launch will provide customers the best possible experience as they get introduced to the ioProtein family.”

With the technology in development for years, Plasma Nutrition’s co-founder Stephen Motosko sees this launch as a key milestone in the expansion of their Ingredient Optimized ioProtein. “This degree of improvement to protein bioavailability is something that the industry has been in search of for years. When we started the development of ioWhey Protein, brands all told us the same thing; they were tired of having to choose between performance and taste. They were looking for a clinically-backed way to truly differentiate their products. With that in mind, we’ve harnessed our Ingredient Optimized technology to deliver enhanced bioavailability and transform how customers experience these products.”

About Plasma Nutrition

Plasma Nutrition is a tech startup with the mission to unlock the full potential of the food we eat to improve health outcomes. Plasma Nutrition’s ingredient processing technology, called Ingredient Optimized® (patent pending), includes a specifically-designed hardware platform and an innovative food transformation process used to create ioWhey Protein, a leader in protein bioavailability.

For more information please visit or contact Chris Flynn-Rozanski.

Email: [email protected]