ioWhey Debuts First Bariatric Health Product

ioWhey Debuts First Bariatric Health Product

ioWhey Debuts First Bariatric Health Product Launch

Ingredient Optimized was developed to transform clinical and medical nutrition. Today, the company is excited to announce a major step towards that goal with the launch of io’s first bariatric oriented product, Genepro Gen3. ioWhey Protein’s enhanced absorption and digestibility are ideal for customers seeking a protein that is easier on the stomach while delivering great results. The newest launch from Genepro, Gen3, is the first specialized nutrition product to feature ioWhey Protein by Ingredient Optimized. 

Zac Cain, President of Genepro, spoke on the importance of including ioWhey in the company’s newest product. “Our goal has always been to be the Protein Solution for a vast variety of health conditions, dietary restrictions, and wellness goals.  This has always been realistic for us by not being afraid to change, adapt, and innovate.  We believe it is the only true way to always offer Genepro users the very best ingredients and science this world has to offer.  

 In staying true to our mission, we knew right away when we came across Plasma Nutrition’s patented Ingredient Optimized technology, we had to rethink Genepro.  After reading through their five years of research and 10 human clinical trials we were sold, and Genepro Gen3 was born. This added step increases bioavailability by an amazing 123%, and reduces gastric distress by 46%.  

 Not only was Plasma Nutrition easy to work with, but more importantly they believed in what we are doing here at Genepro Protein, Inc.  When missions align, amazing breakthroughs can happen.  Thanks to a collaborative effort, Genepro Gen3 will now serve as the benchmark for how we should be thinking about protein.”

GenePro Gen3 is unflavored and is offered in two sizes at launch – 28 servings and 60 servings. It is currently available for sale at

About Plasma Nutrition

Plasma Nutrition is a tech startup with the mission to unlock the full potential of the food we eat to improve health outcomes. Plasma Nutrition’s ingredient processing technology, called Ingredient Optimized® (patent pending), includes a specifically-designed hardware platform and an innovative food transformation process used to create ioWhey Protein, a leader in protein bioavailability.

For more information please visit or contact Chris Flynn-Rozanski.

Email: [email protected]