23 Jun ioLeucine Debuts with 160% Greater Bioavailability
ioLeucine Debuts with 160% Greater Bioavailability
Consumers are more discerning than ever before and demand products that deliver optimized performance. With this new focus, leucine has skyrocketed in popularity both as a standalone product and as an added boost to other nutritional supplements including protein powders. As the primary activator of mTOR, which induces muscle protein synthesis, leucine is one of the best ways for consumers to increase lean muscle mass and optimize their workouts. Plasma Nutrition is excited to announce ioLeucine, the next breakthrough application for its patent-pending Ingredient Optimized technology. Powered by the same natural process behind the groundbreaking ioWhey Protein and ioPea Protein, ioLeucine delivers a 160% increase in bioavailability compared to normal Leucine.
The team at Plasma Nutrition is thrilled to launch another key application and expand the options available for food and nutrition brands seeking to bring true innovation to their customers. Co-founder Chris Flynn-Rozanski considers this launch to be a critical milestone for the technology. “From our inception we designed io technology to meet the constantly changing demands of consumers and the brands they love. We knew a part of that would be expanding our technology platform to ingredients beyond proteins. As we continue to bring new products to market, brands are even more energized about the future potential for this platform, and we’re looking forward to collaborating with them on more new applications.” Following the successful launch of ioWhey Protein in retailers across the USA, including Walmart, GNC, Rite Aid, and The Vitamin Shoppe, Plasma Nutrition is excited to bring ioLeucine to consumers in 2020.
About Plasma Nutrition
Plasma Nutrition is a tech startup with the mission to unlock the full potential of the food we eat to improve health outcomes. Plasma Nutrition’s ingredient processing technology, called Ingredient Optimized® (patent pending), includes a specifically-designed hardware platform and an innovative food transformation process used to create ioWhey Protein, a leader in protein bioavailability.
For more information please visit https://www.becomeio.com or contact Chris Flynn-Rozanski.
Email: [email protected]